Rural Development
About RDA
| Kansas Department of Commerce and Housing Announces Enterprise Facilitation Award Tuesday, July 9, 2002 What
is Enterprise Facilitation? Enterprise Facilitation is a concept developed by Dr.
Ernesto Sirolli of the Sirolli Institute, which is based in St. Paul, Minnesota.
Sirolli is a business and economic development consultant that has
traveled the world, from Australia, to Africa, to South Dakota and Oregon, and
has helped local officials to shape struggling local economies into prosperous
self-sufficient “enterprise communities.”
Sirolli believes that it is vitally important for a community to develop
from within, using its own resources and nurturing individuals who have a
“passion” for a particular business concept. The Trinity of Business
Sirolli believes
that three components, referred to as the "Trinity of Business,"
must be present in order for a business to be successful.
Each business must have an individual or group who has a passion for: 1.
The development and
production of a product
or service; 2.
The marketing of the product or service; and 3.
The financial management of the product or service. Without these three components in place, Sirolli believes a business is doomed to failure. It is important that the person(s) who fill each of the three roles have a “passion” for his/her respective role. A mere competency for marketing or financial management does not suffice. A person must love to crunch numbers or meet people or develop product lines, as the role dictates. Sirolli has found that most people have a passion for one, maybe two, of these three roles. However, it is impossible for one person to have an equal passion for all three of these roles. Traditional economic development approaches have revolved around a “Top-Down Approach,” that is, developing the necessary infrastructures and tax incentives for local communities and organizations to recruit large businesses into an area. These efforts are very important. They have proven to be successful and should not be abandoned. However, the traditional efforts largely exclude local budding entrepreneurs that can significantly contribute to local economies. Enterprise Facilitation emphasizes a “Bottom-Up Approach” that stresses building an economy from within. Local persons have investments in an area that reach beyond pure economics. “Home grown” entrepreneurs invest in schools, charities, and community organizations because they consider the area their “home.” An economy is likely to be far more stable if it is primarily fueled by those that have vested interests in the community’s growth and development. |